Analysis Of Virtual Product Marketing Strategies To Increase Customer Satisfaction (Case Study On Bukalapak Partners)

This study aims to analyze the marketing strategy of Mitra Bukalapak in increasing customer satisfaction. In this study, researcher uses a qualitative approach, which find out what strategies are used by Bukalapak's internal partners increase Customer Satisfaction. The data for research primary and secondary data. results analysis using in-depth interviews with parties Partners as triangulators where they transact Partner application place transact. segment is all levels, initial target klontong shop product positioning offered virtual wholesale products. From 7P mix implemented internally, there several that still need be addressed, one price because sensitive issue, especially buyers who price-sensitive. However, also have been created can accepted Partners.